H
Helion
Identity & art direction for a frontier AI research lab.
Brand · Art direction
Independent design studioZug, SwitzerlandEst. 2026
Design for theage of intelligence.
We're a craft-led studio shaping brands, websites and product interfaces for ambitious AI & technology companies — delivered at the speed the field actually moves.
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(01)
Selected work
Concept explorations
Alongside, self-initiated concept projects — explorations of how the next wave of technology brands could look and feel.
2026
Substrate
Design system and marketing site for a developer platform.
Web · Design system
Aperture
Product UI for a computer-vision analytics tool.
Product · UI/UX
Cadence
Brand, motion and web for a generative-music startup.
Brand · Web · Motion
(02)The studio
Most software looks the same because most teams optimise for the average. We don't.
01
Taste is the last moat
AI commoditised execution. What it can't commoditise is judgement — knowing which of a thousand good options is the right one.
02
Speed without the trade-off
Fast used to mean generic. We use AI across research, iteration and build, so craft and velocity stop being a choice.
03
Subtraction over addition
A brand is a decision about what to leave out. We design with restraint, then sharpen until nothing is accidental.
04
It has to work
Design is how it behaves, not only how it looks. We ship production-grade interfaces, not pretty pictures.
(03)Services
Three ways to work with us.
01
Brand Identity
Identity systems with a point of view.
- Positioning & narrative
- Logo & wordmark
- Type & colour system
- Guidelines + asset kit
from CHF 7,5002–3 weeks
02Most popular
Website & Landing
Sites that earn attention.
- Art direction & design
- Built in Next.js
- Motion & interaction
- CMS-ready, fast, SEO-sound
from CHF 9,5002–4 weeks
03
Product UI/UX
Interfaces people trust.
- UX architecture
- UI system & components
- Interactive prototype
- Engineering handoff
from CHF 14,000From 4 weeks
AI-native delivery. We run AI through research, iteration and build — so you get studio-grade craft at startup speed, and pricing that reflects it. Need something off-menu? Tell us.
(04)
How we work
01
Orient
We get sharp on the brief, the audience and the one idea worth betting on.
02
Compose
Taste-led directions, fast. AI expands the option space; we curate ruthlessly.
03
Craft
We design and build the real thing — type, motion, pixels, code.
04
Ship
Production-grade handoff, or fully built and launched. Then we iterate.
(05)Contact
Let's make something worth looking at.
Have a brief, a rebrand, or a half-formed idea? Tell us what you're building. We take on a small number of projects at a time and reply to every serious enquiry.